Now-a-days, many companies and organization are searching new ways to promote their business. For doing this one of their extreme choices is E-mail marketing. If done is right manner E-mail marketing campaign can help you to boost your business and increase your profits. So, before starting with the E-mail marketing campaign you should be aware of the things and mistakes you should avoid so as to get more sales that move your business to great heights.
Following are the 8 common mistakes that you should avoid in Email Marketing:
1) Avoid long and blurred Subject Line : The most important thing that should be kept in mind is to avoid the long and blurred subject line. This is the foremost thing a receiver sees while opening a mail so the subject line should be catchy as per the theme of the E-mail.
2) Avoid sending your mail without “call to action” : This is another important aspect that you should always include call to action so that they will find an interesting product by just click.
3) Avoid sending mails without unsubscribe links : You should not send any of your mails without unsubscribed link as it is a legally checked in some countries like UK so as to build your customers faith and trust. It at the same time helps to clean your database.
4) Avoid sending mails without your privacy policy link: This will make you sure that receivers can trust on you and can freely share your personal credentials with you. Privacy policy includes all the data about your receiver and put in your kind notice that what data is to be shared and with whom.
5) Avoid sending mails without clear contact details: It should be kept in mind that the email you send should have a clear contact details with a valid Email id and phone no. The company name should always be placed so that receiver can return back to you easily.
6) Avoid sending insipid and dead emails: Try to avoid motionless and tame emails. If you really want to do email marketing then you should concentrate that your mail should be interesting and choose the service provider that is capable of providing the best service in the market.
7) Avoid sending mails without a Back link to your site. Always send an email with at least a back link to your business site this will help to increase the online traffic. Thus, with the help of your mails, you will definitely increase your sales and enhance your overall business online.
8) Avoid sending the mails on quantity basis: Last but not the least, Quality matters a lot so try to send mails that are received by the relevant customers. Because there if no use of sending 10000 mails and get 10% results, it is better to send 5000 but get 50% output rate.
Have you started using these points now?
Waiting for your feedback!
Saif Ullah is an SEO & Internet Marketing expert working as a social media marketing manager. He loves to play with gadgets and Google. He has been running Saif Ullah Butt for sharing his personal adventures in Internet life. You can catch him on Facebook. Do you want some guidelines in SEO ? Get Quote Now for SEO !
I can’t agree more with you!
These tips are really helpful in a great Email Marketing campaign.
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Melly,
Are you agree or not ?
You have done appreciation as well ?
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Well, all of the above tips are pretty good and are highlighting few mistakes that every beginner do in the start of email marketing. I want to add a new tip in this list.
Do Research:
One should go out in its community, and track its users time-zones to send out emails when they are free or are involved with their email boxes.
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Yes,
This is true Hamza but don’t you think that now a days people are just doing Email marketing by adding referral links and affiliate links ?
Thanks Saif Excellent post.
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Hello Saif,
This post clearly speaks of how truthful and genuine one should be in order to achieve the desired results from email marketing. All these may be tough to implement but must be done to achieve the objective. Thanks a lot for writing this post.
Regards,
Sanjib
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Thank you for your tips I never knew about email marketing thank you for making my mind and making me understand.
Hey saif
after reading your post i got so many new points regarding Email marketing,i must appreciate your work.you really did a great job.Thanks for sharing such informative points with us.
Thank you.
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Hi,
Email marketing is really stunning idea for our business . I appreciate your work its really helpful for us.
Thanks for the sharing.
Email marketing is one part of an internet world marketing and it is one of the direct way to introduce your self to your costumers or new person so email should be the thing which is readable and complete with information.
Great article! One of the best I’ve seen on headline writing. Thanks.