Google Alerts is a free service provided by Google search engine that informs the users (who have setup Google Alerts) about the latest updations as per the query term specified by the user at the time of setting up the alert.
First you have to go to this url : http://www.google.com/alerts. Then you have to enter a search term in the search query box of the Google Alerts. Then the Google Alerts will start targeting on your search term and will send you time to time the best results that are used on the internet through your email. You have to simply create a new alert every time you want a new search.
Google will ask for few options. Like “Result type” in which you have to enter the type of results you want. It gives you suggestions like Discussion, Everything, news etc. I recommend you to select “everything” so that you will get all the Alerts related to your keyword. You have to choose “How often” you want your results like once in a day, or week it depends on you. In the how many box option you can choose “only the best results” or “all results” according to your choice. In the last box that is “deliver to” you have to enter a valid Email Id.
Now, I would like to share with you some of the essential uses of Google Alerts that will help you to make your SEO practices a bit easier.
Google Alerts are used to find out that if you are hacked or not:
These hackers would use your site for spamming activities by placing links of spam and low-valued sites on your website. They achieve it by placing the invisible text links on your site’s portions which will only be visible to search engines and not to humans.
So have you ever thought that how you would get aware of these types of malpractices?
The only way is you can use Google Alert, instead of entering simple keyword set up your Google alert by your site:yourwebsiteurl then add spam keyword like Viagra etc. Also you can use “OR” operator to add other spam keywords as well while setting up the alert.
Thus Google will keep an eye on your site and whenever any of these words, mentioned by your in alert, get noticed on any page of your website you will get an email alert intimating you about any unnatural happenings onto your site.
Google Alerts are used to find out that who are linking to you:
You all know that when you go for a Google search with link:yourwebsiteurl will get a rough idea about the list of links that point towards your site.
But if you use this same link query for setting up a Google alert, you will get all information about new links pointing to your websites at the time they get indexed. So you will be aware of who is linking to you and if any spammed site will be linking to you then you will easily get to know about it.
Google Alerts are used to keep track of your Competitors links:
You can also use the above method for finding the links for your competitors sites as well, this method will really proof to be valuable as you will be knowing that if your competitors have some good links and you can also take the idea accordingly.
Google Alerts help you spot out the indexing issues:
Now-a-days, everyone is suffering from the decreasing number of the indexed pages in Google although there is not much influence of this on the traffic but still is a matter of concern. Are you using a system that will make you inform about your indexing pages? If your answer is no then I have solution for this Google Alert for site:yourwebsiteurl will let you know when ever your page is indexed and will spot out all your indexing issues.
Google Alerts help you to keep track of changing content:
There are many sites which do not offer RSS feeds option and if you are interested to keep track of certain section on this site then Google Alerts help you to get updated with all the new posts whenever it is added in that section of your interest You can set a query like site:yourdomainname.com/categories/any-category and can have updates about new posts on this particular category.
So by now, you would have come to know how beneficial Google Alerts can be for SEO experts and even for an individual to keep track of updates about his/her website or blog.
So are you going to use Google alerts now, if haven’t subscribed to one yet? Please share below with us.