It is heavily believed by most of the people in SEO world that the best thing from search engines perspective is to target your website for a particular keyword and it is also considered as a fact that repeating the same keyword a number of times on a page will work the best for getting good ranks on search engines. But s search engine strategies are changed a lot now so if you are repeating same keywords again and again then you are not going to get good ranks but can get penalized instead for excessive keyword stuffing. Google and some other search engines are actually using more genuine and natural methods to give more relevant results to users by making sense out of relative words as entered by users.
What is Latent Semantic Indexing ?
This approach of search engines let them include LSI or Latent Semantic Indexing in their algorithm. LSI is a concept based on synonyms and semantically related words. The simple definition of LSI can be: “words which are strongly inter-related in meaning.”
For example if someone searched for keyword “vehicle” in search engine then Google will show pages including cars, trucks, vehicles, car-parts etc in results. As an another example take case of searching “dogs” in Google search bar and you will also see results for Puppy, Doggies, Dog breeds etc in results hence making search more relevant.
Using LSI for better Search Engine Optimization
As the most important search engine for SEO experts is Google, and Google use Latent Semantic Indexing as a basic element in its ranking algorithm. Not only Google but other major search engines like Yahoo, Bing etc also take advantage of this LSI concept to provide better search experience to their users. So for having better SEO for your website or blog understanding & implementing the concept of Latent Semantic Indexing is a must to do thing for you.
You can use LSI for having following SEO benefits:
- Avoid Spamming: Google and some other search engines are now becoming very strict against spam especially over keyword stuffing. Google tends to penalize those sites which repeat same and same keywords again and again. So implementing synonyms and related word instead of same keyword many times in a page you can get rid of red-spam-flag.
- Achieving Good Ranking: As Google make use of LSI in ranking those pages high which are having more related keywords to the entered search term rather than the ones which are having only the searched keyword repeated many a times on same page. So if you are going to use synonyms for your main keyword then you will get benefitted by achieving good ranking because of LSI algorithm implementation in allotting ranking to web-pages.
- Getting more traffic: When you will be targeting your page for other synonyms as well along with the main keyword then definitely you can get advantage of being ranked for those other terms as well and hence getting more traffic coming from those different search terms.
- Get rid of Penguin & Panda updates: You would be surprised to read that how using Latent Semantic Indexing makes you escape from Panda & Penguin penalty. Talking in terms of Panda, a page having low quality content is to be penalized. But when you use LSI then your content won’t look like stuffed with same keywords and will be counted as a natural looking and hence legit one.
In terms of Penguin, as you know the exact matching anchor text for same keyword can lead to you a big ranking drop penalty. So while using LSI you will be putting different forms of a main keyword in your content and also you can use those synonyms for link-building instead of using only the main keyword version. It will save you from Penguin as well and you can get benefit of ranking well for other keywords as well.
So LSI is not just a concept to look and forget about but if used properly it can pay you back heavily with improved ranking and hence more turnover.
Your valuable comments are always welcomed, also if you are implementing LSI already then please share your experience with all readers.