Have you been to Webmaster’s account recently? There may be some warning message waiting for you from Google. These warning are making a lot of buzz in webmasters and site owners. But Google came up with explanation to calm this buzz.
Previous Google Warnings: Losing Site Authority
Google started its explanation by digging into history, explaining how they start dispatching the warnings about unnatural links at the beginning of current year. It proved basically a very long and quite confusing story to almost every person in world of Search Engine Optimization and specifically to the ones who have received these unwanted warnings.
Here is the complete Story:
The Very initial Link warnings:
However these warning messages caused a lot of buzz and confusions for webmasters leaving them thinking about the future impact of these warnings. People were puzzling over whether Google is going to penalize their site or just informing them in form of a simple message.
Next Came: Penguin Update
People were not even clear the Google’s unnatural linking messages when a really big update named Penguin grabbed all attention. Unlike Panda, Penguin was focusing on removing spam, interpreted as penalizing the sites with having links from bad resources. The Penguin recovery suggestions from Google advised webmasters to wipe out such bad links.
Negative SEO issue
The biggest issue arose after Penguin update was negative SEO. Most of the webmasters were now shouting at Google stating they haven’t done anything wrong and the bad links they got may be a trick of their competitors or spammers.
However Matt Cutts tried to convince the webmasters by stating that the a competitor can not hurt the other one. He stated that Google is working really hard to check negative SEO.
Problem with Getting Bad Links Removed:
After getting some positive but not a fully satisfactory post from Matt Cutts about Negative SEO, the webmasters again turned to Penguin recovery options. The very first thing in minds of most site owners & webmasters was to get the bad links removed. So a new type of link building campaign arose which was actually a link removing more specifically than to be named link building.
People started sending link removal requests to webmasters of the sites having their links on. But it again proved of a very little use as some webmasters simply not responded and some took it as a golden opportunity by asking the message sender to pay some bucks to get the links removed.
Matt Cutts advised to take the messages seriously
Matt Cutts later advised all to take these messages seriously stating further that not taking any action on the messages sent by Google can lead to penalty to site via ranking drop.
New Messages Out from Google
Around mid of June Google again started dispatching new messages to webmasters account. The message format was just same ( as described above in this post) as is used by Google in March-April this year as is described above in this post.
Latest Buzz: Google’s statement to ignore the Warning message
Now in End of June Google advised the webmasters not to get over-worried about the messages and not even taking them too lightly. Matt Cutts explained in his Google Plus Post that
Now as the message format was the same so people were confused over which messages are to take more seriously and which one to less.
Yellow Exclamation Mark!
So clearing out the severity of the messages Google took the step to differentiate the messages with yellow exclamatory mark. The new ones which are less severe would not be having that Yellow identification mark with them.
Latest messages favors De-Valuing Bad Links not Un-trusting Whole Site
So these new message from Google have explained it totally that Google won’t be giving site wide penalty to their site but will not be counting those bad links for our site’s ranking calculations.
Negative Effects the New warnings can have
On Google’s official Blog, Matt stated “site’s overall rankings might not drop directly, likewise the site might not be able to rank for some phrases”.
It is a clear indication that the Site won’t be going to have a site-wide ranking drop, However due to not counting some links for the site it may get ranking drop for some keywords.
So finally after covering long distance this ambiguity got some clarification and hope to have more concise notice system from Google now!